Kent State University • Graphic Design I
Short Term Identity—Poster and Postcard
PROJECT OVERVIEW
This assignment introduced identity design as a responsive visual system developed for a time-bound event. Students researched a client organization and a specific city (domestic or international) and designed a visual program that reflects both the event’s purpose and its geographic/cultural context.
METHOD / PROCESS
Students investigated the organization, audience, and location to identify relevant themes, visual references, and constraints. Concepts were developed through iterative sketching and refinement, with emphasis on translating place-based and client-specific attributes into a cohesive identity. The final system prioritized clear hierarchy, consistent typography and color strategy, and cross-format adaptability.
Event poster: Poster layout combining a strong hero illustration with high-contrast type and a structured event schedule, using scale and repetition to guide the reading path and reinforce the visual system.
Postcard front (invitation): Illustrated postcard front establishing a playful event identity through soft color palette, character-based imagery, and expressive display typography to create an inviting tone.
Postcard back (event details/mail panel): Postcard back organized with a clear information hierarchy—date-driven schedule, location block, and postal indicia—balanced against large-scale illustration and open negative space.
